The way all these VP’s, SD’s, Directors, Managers etc get created is via empire building.
The most efficient way to justify and build an empire is to create some nonsense program. Win Now, Consumer Digital Acceleration (CDA), Transform Immediately, blah blah blah over the years….
Make up a program name, give the “leadership” title to your buddy, tell HR to give them a massive headcount hiring budget.
That’s occurred over and over throughout the 20 something years I’ve been here.
Then later they prune (mostly employees) or combine… and you end up with sd’s to sd’s, vp’s to vp’s etc, etc.
Because management isn’t going to vote for laying themselves off eh?