I didn’t realize this film was doing so bad, but I just saw a report that say, two weeks after being released, the new He-Man movie is “now tracking to become one of biggest box office bombs of all time.” Is this a something we should be worried about?
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MOTU is just useless IP. Why not just put it on lunchboxes, bags and school notebooks or happy meal type $hit. Cheaper , would get the same market penetration but would kid the kid beaten up because it is below geek content. You imagine if a kid wore a MOTU shirt to school? That’s not right and cruel.
@1jx that’s ridiculous. It’s never been easier/cheaper to create and distribute new IP. It happens all the time. Surely you're aware of Tung Tung Tung Sahur?
I asked about generating new IP, I was told it’s to expensive to even try.
It’s an Amazon movie. Should have gone straight to streaming, maybe it would have sold some toys by now.
It was actually a fun movie.
Barbie and Hot Wheels are a good reliable foundation, but if we really want to be an entertainment-driven IP company, the focus should be on generating new IP. Can’t rely entirely on existing brands. If there’s one lesson to be learned from the He-Man movie flopping, that should be it.
All Mattel really has is Barbie and Hot Wheels for IP.
All others are second tier, that know one knows or cares about.
Kids think this movie is pure cringe.
Like who asked for this movie anyway except for the old Mattel nerds who wanted to see their leather bound half na--d muscle hero in a loincloth strut around with a sword while they relived their pre-pubescent h0m0-erotic fantasies? All I see from these legacy companies are either sequels or live action remakes of old franchises while companies like DreamWorks continue to take risks with new characters and new stories. Mattel is the place where creativity has come to die.
I’m just concerned that if this He-man movie bombed, what does that mean for the future of the company? Hasn’t Mattel staked its entire future on becoming an entertainment-driven IP company? The CEO said 2026 is the year Mattel implements its new brand-centric strategy to grow our IP-driven family entertainment business. If this strategy results in box office flops based on Mattel IP, do we have a backup plan? What if Do Mattel brands only work as entertainment properties when they’re Barbie?
@d8 the problem is the movie IS bad. Not bad from an enjoyment standpoint or an artistic standpoint. I liked it. But it was BAD from a revenue standpoint. It did not connect with a large enough population to be a profitable adventure. Yes it is BAD. Do not mix artistic enjoyment with profitability. The movie was green-lit to be profitable and it was not. It was BAD. Long term this will hurt Mattel. It will continue to be BAD.
@ax the movie got good reviews and the few people who saw it seem to have liked it, the problem isn't that the movie was bad, it's that apparently hardly anyone went to see it.
The age group that would have appreciated this film was turned off by the “new-aged” approach. The younger audience had no clue who TF He-man is because we had no marketing whatsoever and JC it’s a character from the 80s. Agreeing with previous poster: You should have been scared in January when we had no sales.
This movie did nothing and Toy Story won’t fare well either. Strap in everyone!
@a8 What's the point of pasting AI slop on this page?
Have an opinion or actual information to share or don't bother.
Realistically, you should have been worried about this - and many, many, many, many other things before the reviews of motu came through.
The new Masters of the Universe film severely underperformed at the box office because it alienated its core nostalgic audience by mocking the source material,
failed to attract younger demographics, and relied on bloated budgets and disjointed storytelling.
The film struggled and flopped for several primary reasons:
Mocking the Source Material: Longtime fans felt the movie was embarrassed by its own mythology. Instead of a sincere sword-and-sorcery epic, early marketing and the film's tone were perceived as deconstructing the franchise, featuring meta-jokes and parodying the hero instead of portraying him as "cool".
Alienating the Core Audience: Pre-release interviews that reframed Prince Adam as a depressed corporate worker looking for meaning sparked major backlash. This caused dedicated older fans to check out before the movie even hit theaters.
Failure to Hook New Viewers: Financiers hoped to introduce He-Man to Gen Alpha and Gen Z, but the marketing was entirely tailored to adults. As a result, demographic data revealed that an overwhelming majority of the audience was older, with kids making up a nearly non-existent percentage of ticket sales.
Bloated Budget vs. Box Office: The film carried an enormous production and marketing budget (estimated between $200 million and $300 million) but only brought in roughly $54.3 million worldwide during its opening.
Disjointed Tone and Pacing: Critics and audiences alike described the film as a stitched-together mess, featuring disjointed pacing, uneven acting, and an overreliance on Easter eggs rather than solid character development.