The lay-offs in Oct 2015 was said to pave way for lower prices and an investment in technology so that we can become more competitive. At that time, WFM also committed on reducing operating costs by $300m and a comittment to investors of 1200 stores. Just what has happened since then? Let me say that since that Black Monday (when the announcement of the lay-offs were made) this company has not 'comped' for 7 quarters. This management has thrown a 'Lifeline' in the 365 stores thinking that it's going to rescue their Titanic. There has been some advancement in technology whilst the pricing structure 'seems' unchanged. So much so, WFM has lost approximately 14 million transactions to the competition of late. WFM has even abandoned the 1200 store count. Not only have they have bought back over a $1b worth of stocks WFM has also borrowed half/billion on revolving credit (at what rate?). NOT FORGETTING they need to reduce operating costs by a further $300m by 2020 (although $270m has been realized from the last $300m). All that TV ads, mailing lists, loyalty cards (which is outdated) is too late in the game. Also, they have invested thousands in hiring consultants to implement programs like SOP and more. Folks WFM is desperate. In fact, facing the worst era in its 37 year history. One analyst has already projected that we will operate at a loss within the next two years (should the situation is unchanged). This desperation has now led WFM facing down the barrel of Jana Partners who will unilaterally change the board in Feb 2018 (if necessary). Just what does this mean for WFM? It is against this backdrop, I believe that there will be massive restructuring and layoffs in the new financial year starting Oct 2017. If anyone else had other thoughts, I would like read it!
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