Amazon changes at the store level are just now starting to be seen, such as, for example, some price drops and the prime offers and the discontinuation of some discounts, coupons, and sale flyers. (And maybe the marketing team layoffs?) For the most part, changes going on at the store level over the last year, and going forward for the near future, are all moves started pre-Amazon, such as: OTS, a near obsession with reducing inventory, reducing payroll through staff reductions, less floor coverage and cashiers, more holes on the shelves, tons of discontinued items, and the coming massive re-merchandising of the store done by category management team at global. Big changes started a few years ago...remember when the layoffs happened? And the massive cuts in spending? It all had to do with the stock price being in the tank for a couple of years.