Company needs to hire an outside PR & Crisis management firm. The internal CX and scant marketing team doesn't appear to generate positive reviews, improve business profile, SEO internet rankings, or advertise and remake the company image. There needs to be a reset and rebrand of the company image. New company name, logo, new website (eliminate those two clowns smiling on the public site) and more advertising (radio, TV, billboards, SEO, something. Throw the public a big bone !! There is no advertising. Instead of giving away millions a year in corporate donations, stadium suites, executive pay packages, boondoggles, sprawling regional office complexes costing tens of millions a year in wasted commercial rent and we don't even have anything to show for it. Throwing millions away in corporate rent. By now, after all these years, Mutual could have owned some nice regional office spaces if they had just bought the spaces, paid a mortgage on them, paid them off, and now well them. Instead they wasted all the money on rental properties across the country and there is nothing to show for it. Can't even get out of these rental agreements easily. It's crazy.
Company needs revamp the marketing, PR, and advertising strategy. It is not moving fast enough. Sh*t even DOGE moves faster. It's absolutely crazy this is not being done for a company in near crisis mode. In the Severin/Bailey/Conway era, the thought process is we are paying sales reps 100K per year and that is our advertising and
marketing budget. I hate to tell you, cold calling is dead. But, Senior Field Executive Management has these reps spending hundreds of hours a year on the phones with no results. No results. Dial to get busy signals and wrong numbers. To generate fake appointments. Need to take the marketing and advertising directly to the public or to advisors. Like Human Interest, or Guideline, or Betterment, or Ubiquity does. Online pricing. Download proposals right then and there. Relying on captive agents in this era doesn't work. They are not productive an a waste of money and space.
So many millions of waste spent on captive sales reps and regional office rent. Cut the fat in these areas and save another $30M a year. Do that and now we are starting to talk real money and real business.
Need new leadership on Board of Directors and get rid of the holdovers like Bailey, Conway, and the Field Executive VPs who are not driving external sales. They are weak. It's not rocket science but the Powers that Be, can't figure it out and they are getting paid huge sums of money.
As a retiree, my heart breaks with the ineptness. We want a stronger company with results so it's time for new leadership to implement bold and innovative strategies. The clowns that are in there now are not getting the results needed. Time to purge into forced retirements the old line. It's time for a change.