@cb
https://archive.ph/20251001162505/https://www.bizjournals.com/triangle/news/2025/10/01/cary-sas-ipo-artificial-intelligence-jim-goodnight.html
Story Highlights
SAS Institute prepares for IPO while emphasizing AI's potential.
CTO Bryan Harris advocates for positive AI dialogue in North Carolina.
SAS has committed $2 billion to AI initiatives.
As SAS Institute in Cary prepares for a potential Wall Street debut, its top technology executive is working to reframe the conversation around artificial intelligence.
Chief Technology Officer Bryan Harris said that in the wake of AI-related layoffs at tech giants like Accenture and Salesforce, it’s crucial for North Carolina companies to emphasize the growth potential of AI rather than its threat to jobs.
“I’d like to see more leaders speak up around the empowerment and inspiration of what’s possible and have the guts to invest in people and not use it in a negative way… saying 'if you’re not better than AI, you’re not going to have a job,'” he said. “I don’t like that tone at all.”
Harris spoke with TBJ from the SAS Innovate event at BMO Stadium in Los Angeles, while back in Cary his team continues preparing for a potential initial public offering, though the timing remains uncertain. It's been more than four years since CEO Jim Goodnight announced the firm would “take the appropriate steps to prepare our business for entry into the public markets.”
SAS, a $3 billion software company, is Cary’s largest employer with more than 4,500 local employees, according to TBJ research.
Harris said the company has made "great progress,” particularly in automating back-office processes required for financial reporting as a public company. “Now it’s really about moving to the next phase of growth trajectory and making sure we are a continued leader in this AI space,” he said, noting the goal is to be ready whenever Goodnight decides to pull the trigger.
Goodnight is “actively working” on ways for employees to benefit directly from an IPO, possibly through stock options. Harris didn’t offer specifics, nor did he provide clarity on timing. But one thing he did emphasize: SAS’s people-centric culture — embodied by its amenity-rich Cary campus — won’t change when the company hits Wall Street.
While Harris acknowledged that going public brings regulatory scrutiny, especially around managing the balance sheet, he said the company's internal AI strategy will focus on growth — not cuts. He warned that approaching AI solely as a cost-cutting tool is misguided. While AI may “reshape” some roles, he said it’s more productive to view it as a driver of opportunity.
Harris was recently appointed to North Carolina Gov. Josh Stein’s AI Leadership Council, where he hopes to help reshape the AI conversation to the state's benefit.
“What we should do as a state is be a leader in this country to basically drive a proper dialogue with the next generation and employers and say, hey, if you want a thriving economy, we need to uplift people with AI … not use it as a way to threaten people’s jobs," Harris said.
In recent years, SAS — long known for its advanced analytics — has repositioned itself as an AI company. It has committed $2 billion toward AI initiatives, both in developing solutions and shifting its corporate messaging away from legacy analytics.
SAS continues to seek leadership in AI, particularly around trust and transparency.
“Our goal is always to cut through the hype of these emerging technologies, but also to deliver on the promise of them,” Harris said.