Over the past 5 years, the share of American legacy males under 40 wearing Adidas Sambas - or really, anything aligned in direct opposition to CK's explosive 'fro - has gone from 1% to 99%.
Whomever thought the 'Believe in Something, Even if it Means Sacrificing Everything' should literally be dragged to an Aztec temple and sacrificed real time during the Super Bowl Halftime show LIVE.
If that doesn't happen, NKE is no longer a going concern.