As a TL, I will share alittle more insight on the negative effects these "one day/three day sales".
Marketing Teams advertise these sales approx. a week in advance at entrances and in and around the respected departments. Guest come in expecting these deals and get told that it's only a "one day/three day sale" that starts on a specific day (must read the fine print) which results to them being mislead and pissed off because we are advertising these deals and they expect it. We in return hand them a gift card because they threaten to go to corporate and call the Regional offices. God forbid we don't handle the situation right then and there or be told later that Guest come first and "coach" us on satisfying and delighting our Guest. I've learned to just hand out gift cards when issues arise for multiple reasons, it's not my money and if the issue arises the store leadership will be forced to do this anyways.#2, We go all week missing sales projections because Guest are holding off on making their big Weekly shopping visit the day of the sale. Which in result puts us in a bind on labor and we are forced to cut shifts and adjust times from our hardworking TMs, which in return puts stress on them because they have to work faster/harder to get production task completed so that they leave on time, IF the production task get done at all. Now focusing on production not getting completed which results in loss of sales and digging deeper into a labor hole. #3, We utilize the labor dollars advertising, promoting, setting up displays, producing, DEMOing, and breaking all of it down and resetting the display to the norm. Which all adds to the hole we have already dug ourselves into throughout the week from these sales. #4, These "deals" really aren't deals at all! Competitors offer and advertise Weekly sales on the item/items that we are promoting for cheaper, so in result we don't even get the sales that are projected and we end up missing sales, labor, GIG, increase back stock inventory, increase the potential for shrink, have to adjust packaging because we missed sales, and at the end of the week it all adds up to us missing margin and have to explain all this shit to the store leadership which tells you, "where we're our opportunities? What can we do next time to drive sales? We have to react sooner and be proactive instead of reactive?" And the next time this scenario plays out, I will then simply reply, "How bout you, your two ASTL goons, mackey, robb, and the rest of your prices of shit go f*** yourselves with no rubbers and clean it all up by licking it all up, I'm out this bitch! Send me my last check and whatever PTO I have via mail" and walk out. They fired all those innocent people just to make up ground for their financial call, not to lower prices. We are going to be dealing with the same old bullshit that we have been dealing with. Things will continue to get worse until there is nothing left. Take it for what it's worth. Thanks.