Since some corporate troll at WFM seems to like the word "mojo" so much, here's the definition courtesy of Dictionary.com
mojo
noun, plural mojos, mojoes.
1.the art or practice of casting magic spells; magic; voodoo.
2.an object, as an amulet or charm, that is believed to carry a magic spell.
By that definition, any business that has to rely on mojo for its success , or worse yet, getting said mojo back after having lost it, is in serious trouble!