The produce quality has been terrible since Amazon took over because instead of getting the first picks, we are now selling the 3rd picks. Look at the avocados we sell now... That is how they are lowering prices. Now the avocados WF sells are the same as you get at any other grocery store. The things that used to set us apart, like top quality items, are no longer a priority. Sadly, we are now becoming just another grocery store.
This is what's been confusing me ever since Amazon took over. I assumed we were acquired because of our standing in the food world. Yes, we are more expensive, but we also offer (or offered) better quality for customer's money. That was our draw.
Now that our produce is just the same as in any other supermarket, why would anybody bother to buy anything here? Why buy Whole Foods and turn it into a regular grocery store? It probably would have been cheaper and simpler to buy one of the regular grocery chains, if that's what Amazon wanted.
As I said, can't really figure this one out.