Amazon reported earnings a few days ago and killed it....Amazon has never shown great profits in the past despite enormous top line because it kept putting profits back into the business to increase scale
But now they have increased prime membership fees and is charging advertisers more...and the are showing profits now and will beat Apple to be the first trillion dollar company
Amazon has pricing power now and will lower prices at wfm which is what the customers have always wanted
Wfm is going to benefit just sit tight😛