http://www.streetinsider.com/Analyst+Comments/Survey+Shows+Loss+of+Marketshare+For+Whole+Foods+(WFM)+-+Piper+Jaffray/11501452.html
Piper Jaffray analyst, Sean Naughton, concluded his 10th Annual Survey of the natural and organic food sector. While this is good news for the overall category, it remains a challenge for sales trends at Whole Foods Market (NASDAQ: WFM) in the near- to medium-term as the trend goes mainstream and draws the larger players. Survey results are largely positive for Whole Foods in terms of brand awareness and preferences; however, the frequency with which customers are selecting WFM as a place they shop for groceries continues to decline. Fewer consumers are selecting Whole Foods as a place they shop for groceries.