According to GeekWire, Isabelle Francois, vice president of 365 by Whole Foods Market, said, “The unique opportunity that we had is to create a brand and create a technology that comes with the brand. Oftentimes, technology is an add-on. At Whole Foods, the brand grew first and then technology was brought in. The cool thing with 365 is we were able to build something coherent. What was really important to us was to build a brand with a digital foundation.”
That statement is not an exaggeration. Below are several features for 365 by Whole Foods in Bellevue:
Digital price tags
teaBot – your tea is made by a robot after you select you’re preference
Instant wine reviews and taste profiles via Banquet by Delectable app
Nutritional information on a data visualization platform thanks to a partnership with Sage
My 365 Rewards: personalized recommendations, tailored content, special deals based on customer preferences
Digital punch cards for "Gimme 10 Deals" – 10% off featured goods
Though not digital, another neat feature is the Allegro Coffee Bus, where coffee is served out of a 1960s Volkswagen Bus. Allegro Coffee is a specialty brewer from Colorado.