Purely speculation…email domains are all moving to @hcsc.net…leased offices were being weird about blue branded items when they closed…there’s more emphasis on HCSC everywhere you look.
BCBSA got hit with a huge class action settlement. Could HCSC be distancing themselves from the blues to avoid the financial liability?
Let the speculation begin.
No
@kc think before you type.
@h9 don’t be so simple minded.
everyone used to have a hcsc.net email address many years ago, along with their bcbsx email. makes sense to pivot to hcsc.com for employees because you may work on things beyond blue now
@f5 only men purchase health care?
@f5 you are a fool not to consider the weight of the Blues brand.
@f5 Purple is a sign of instability as well, not comforting or solution oriented
We will be selling under two brands, Healthspring and Bcbs. When communicating with external entities, it might make sense to use hcsc domain instead of bcbs.
It’s the commercial accounts and older generation that pays for brand loyalty.
The newer generations are discount shoppers willing to try the knock off discount brand because it’s more affordable.
This is a discount affordability play for IFM, and Medicare. Plus way less brand rules not using the blue brand.
Could have picked a better color scheme though. Men don’t want a purple shirt or card in their wallets. Whoever picked this was watching 90’s Sears marketing videos. “Softer side of sears”
Purple reminds you of diabetes and medication, not health.
From what I know, Blue Brand is going to be utilized for certain products. They still own the names and subsidiaries so that doesn't go away. I doubt they leave the association either just because they'll lose access to some of those national accounts. Though unless you work on the group side, most products will be Healthspring or HCSC focused.
@OP it would be su----e to ditch the BCBS brand for HCSC. That is maybe the primary reason HCSC is viable....group commercial!
Liability doesn’t go away because they change names or brands.
The penalty was applied while HCSC owned the license.
Don’t see them shedding the blue brand at all.
How have they been weird about the blue branding?