#marketing

renu and her marketing team have absolutely zero experience in branding or re-launching a software vendor while microsoft is busy tearing us apart.
exactly the dream team you want leading a tough turnaround.
who needs the best people with the right skills anyway when you can just wing it and hope for the best.

The town hall meeting in Ireland was very brief, lasting less than seven minutes.
Employees were not given an opportunity to ask questions, and participants could only see the two organizers on the call. Attendance was limited to the lines of business directly impacted.

Key points communicated to employees:
A Collective Redundancy Scenario will take place.
No specific organization was named.
113 roles in Ireland will be affected:
14 in Finance
21 in Marketing
78 in Engineering/Technical
The consultation period will begin on Friday, 19 September.

overheard layoffs might be hitting marketing. Anyone else hear some rumblings?

Allegedly it's officially "sold out". But is it really? Or is that Marketing trying to push a FOMO narrative? They are riding Sales super hard to sell sell sell and now all of a sudden it's "sold out". Im not buying it.

Management hasn't said or done anything to indicate layoffs in Marketing are over. That probably means there will be layoffs. I have no evidence they will, but I'm preparing.

We fumbled hard when JD left. Instead of swinging big, we smashed the reset button. Now we’ve got an old CEO, an old CMO, a CFO with zero imagination, a supply chain guy who can’t count, and a CTO who still thinks she’s running ops at Amazon—bless her heart. And these are the people Nike thinks are gonna connect with the next generation of athletes? Marketing is trash. Product is trash. No help in sight.

DEABORN, MI — Just in time for fall, motorists found out that they were in for a special seasonal treat, as the Ford Motor Company introduced the limited edition Pumpkin Spice F-150 pickup truck.

The new truck, designed specifically to celebrate the arrival of autumn with its trademark delicious scent and fall flavor, was sure to excite consumers who were looking for the perfect vehicle to ring in the season.

"It's the truck you've been waiting for all year," said Ford Motor Company CEO Jim Farley. "While our other vehicles have their fans, there's nothing like the excitement and anticipation from the pumpkin spice crowd. Break out your flannels and get ready to drive through big piles of leaves on a crisp autumn day, because the Pumpkin Spice F-150 is here to bring all the festive vibes you can handle. Plus, it has a 7-ton towing capacity, so that's cool, too."

The Pumpkin Spice F-150, which comes in a special burnt orange exterior color, includes a wide array of exclusive features, including plaid flannel upholstery, a gear shift knob shaped like a stalk of dried corn, and spritzers that will periodically spray a pumpkin spice scent into the cabin. "Feel free to wrap yourself in the nice, soft, Ford-branded sherpa blanket stowed in the center console and roll down the windows while you drive to breathe in the crisp autumn air," Farley continued. "There are also an amazing 25 cupholders located throughout the interior of the truck, which is enough space for each passenger to enjoy 5 pumpkin spice lattes at once. It's so pumpkin spicy you'll feel sick."

At publishing time, Ford announced that it had already received 10,000 preorders for the Pumpkin Spice F-150, all of which were placed by suburban white housewives.

https://babylonbee.com/news/ford-introduces-pumpkin-spice-f-150

At GSX, Cisco showcased their recent Partnership with the Luna Rossa team, completely skipping over everything to do with Luna Rossa and it's involvement in sailing, and focusing on Prada. Not a good look. Hilarious, value and priorities of Marketing shown on the big stage.

CMO posted she was accepting a new job somewhere else. she was so nice and genuine, seemed very talented. Wonder what is really going on in corporate.

Much of marketing team including CMO and entire customer research team was laid off last week. They also folded three BUs into one BU and rumors has it that Directors with less than 3 directs will become Sr. Managers at lower pay. Lots of redunant roles so expect further layoffs to be announced soon.

VIDEO: Visa Cements San Francisco's Status with Commitment to Host Payments Forum Through 2030 at Moscone Center

San Francisco is set to be the long-term host for the Visa Payments Forum, with Visa committing to bring its annual event to the Moscone Center through 2030. This decision comes as a vote of confidence in the city's status as a key player in global business and innovation circles. Visa announced its intentions early today, indicating support for local economic growth and reinforcing San Francisco’s role on the world stage of technological advancement.

Fresh off celebrating a 20-year milestone next year, the Visa Payments Forum has been a significant assembly, bringing thousands of payment industry leaders together to deliberate on the future of commerce. "The future of payments is here in San Francisco, a city that has always been at the heart of Visa’s story," Oliver Jenkyn, Group President, Global Markets at Visa, said via its news release, expressing the company's dedication to the Bay Area—home to Visa for nearly seven decades. Jenkyn's announcement highlighted plans to transform the Moscone Center into a hub of keynotes, panels, and interactive marketplaces.

San Francisco's Mayor Daniel Lurie was quick to echo Visa’s commitment, noting the palpable momentum in the city's economic revival. As businesses reopen and in-person office work gains traction, there's an undeniable buzz. In a statement obtained from his social media post, Lurie celebrated Visa's decision to switch the event's location from Texas back to San Francisco. "That’s real proof our city’s comeback is gaining strength," he stated, referring to the 10% rise in spending

The entire IT services just got outsourced to Accenture and everyone got laid off. This is just the beginning. Marketing, finance, HR and legal are next.

Funny how a post on thelayoff.com calling out Nike’s women focused marketing for not working gets taken down by the moderators, like just questioning it is s-xist. Crazy world.

Please post which department you’re in if you were impacted by the layoffs so others in those areas have an idea..

Examples;

• Finance, Demoted
• Tech, ISP
• Marketing, ISP

Great marketing campaign, Stankster! Highlights your poor coverage and the need for AT&T customers to join unsecure networks when not in home or office.

I notice all groups get laid off except marketing . I am in the wrong group

Anyone else questioning this rationale? A diversion from Model E losses or a move in the right direction for Ford?

The latest dust up in the news cycle about the rebranding by Cr--ker Barrel got me thinking. There are obvious similarities with the companies and products listed in the thread title. All made poor marketing decisions that alienated their core customers.

Coke pivoted, apologized, ditched New Coke, and still thrive.

Anheuser-Bush doubled down on their DEI message and still hasn’t recovered. I keep their products page open in a browser tab on my phone and haven’t had one of their products since.

Cr--ker Barrel is TBD but seem to be doubling down. Going to be interesting to see what the board does with the CEO.

SAS came out with Viya and went all in trying to sell a technology that wasn’t wanted or needed instead of slowly rolling it out. The fact Viya also didn’t have a workable migration path to move customers that were interested from SAS 9 to Viya should have been an obvious red flag. It was marketed almost exclusively to new customers and we literally stopped marketing SAS 9. If customers weren’t interested in Viya they were ignored. I even heard of sales reps, who have a Viya sales target, withholding SAS 9 invoices (which means no renewal setinit) trying to force customer to move to Viya.

There was sort of a mea culpa a few years ago and a SAS 9 division in R&D was established. The new division was announced with little fan fare yawn. The good news is that SAS 9 is entrenched in the day-to-day operations of many organizations and performs well for them. But for how long? I’m just guessing, but I would bet software revenue for SAS 9 is still at least 95% of the total. Not based on facts though. Would love to see the real numbers. At least Viya will always have the hosting and consulting revenue going for it!!

IMO we need the following to bring in more clients:

-“TIAA ETFs - some attractive ETFs that compete.

• Fidelity offers others’ annuities. Can’t they offer TIAA Traditional? Get that thing on other platforms!

• Expanded fund lineup. Where’s the sector funds? The specialized funds? Our lineup is so 1995. It’s ok to to risk some assets!

• A hot brokerage app. How can we compete with Schwab and Fidelity with a trading app that’s eh at best? Make it hot then market it. Name it something more memorable than TIAA. Then market it like crazy.

I feel we’re too conservative and this perceived safety is actually detrimental to growing assets over a long term.

Thoughts? What else should we do? Why don’t they ask us these things? How do your other firms compare?

The marketing person that came from Peloton. The new logo has been nothing short of spectacular and customer growth is at a record pace. Keep up the good work and don't ever leave.

Welp, there goes the neighborhood!
Some marketing and product but not sure who else

Another 7 or 8 people from marketing let go this week.

Is anyone else feeling like a certain new leadership hire in our marketing org is steering without a clear destination? There’s been a noticeable lack of transparency, empathy, and strategic vision. Morale all time low and the only remaining talent left is disconnected from the top-level decisions that affect our futures. No one will submit a complaint with the fear of retaliation and organization RIF being held over our heads. Anyone with me?

So according to our CMO, we don’t need to worry about the presence report any more - she seemed surprised at how much people couldn’t stand it. And market based culture is just about focusing on the customer, not Amazon-style rank and yank sweatshop BS - he barely ever used the word customer in his screed. There does not seem to be a lot of alignment here.

I think we all know who broke up with who.

F5 Networks, a multicloud application services and security company, has conducted layoffs in the past, including a significant round in early 2023 that impacted 620 employees (9% of their workforce). While there's no indication of current layoffs on August 12, 2025, F5 has a history of workforce reductions, including some related to marketing and content production. The company has also stated it doesn't anticipate layoffs in its current fiscal year ending in September.

Alright then, we are now going to get marketing advice from IBM... because marketing fails because of "fragmented operations" now... (some study they did says)

IBM Says that CMOs Must Fix What’s Beneath the Surface to Fully Unlock AI

(...) "study of 1,800 marketing and sales executives found that 81% of CMOs see AI as a game-changer, yet 84% say rigid, fragmented operations stop them from using it to its full potential."

(...) Jonathan Adashek, tech giant IBM’s Senior Vice President of Marketing and Communications, explained that many companies don’t have the structure needed to make AI truly transformative. On top of that, only 21% of CMOs believe they have the right talent to meet their goals over the next few years.

As a result, IBM has been addressing these challenges through its “client zero” approach, which means testing AI tools on its own operations before offering them to clients. In human resources, this approach has automated one million tasks and resolved 95% of employee requests without escalation. This allows HR staff to focus on more complex work like coaching, workforce planning, and talent development. In marketing, AI has reduced the amount of time employees spend on repetitive tasks, thereby giving them more freedom to try new ideas and original projects.

However, Adashek believes that the key to unlocking AI’s full potential is to first get a company’s data in order. Indeed, strong, integrated, and flexible data systems, along with privacy protections, make it possible to detect patterns and make better strategic decisions. Interestingly, Adashek compares AI to an iceberg: the 20% above the water is the flashy, visible technology, while the 80% below represents the deeper systems, processes, and data that truly drive transformation. Focusing on that hidden 80% can boost productivity and help businesses scale better than chasing the latest shiny tool.

https://www.tipranks.com/news/ibm-says-that-cmos-must-fix-whats-beneath-the-surface-to-fully-unlock-ai#google_vignette