#marketing

Aired today during the NFL championship games. Suppose to be funny of preparing policy holders for how claims are being handled?

What a joke, fido has ~91 different flavors of the same thing, what a clown camp! Is the marketing team wagging the investment management team or what holy shxt!

Hmmm, how many asset allocations can we make up....how about our next attempt to saturate the product market with the same thing is the stock allocations all have red prospectuses and the bond has white prospectuses and any cash has blue prospectuses, well will call it the Fidelity Red, White and Blue allocations.
"Bravo you are promoted"

Freedom Index
Freedom Blend
Freedom Fund
Freedom Retirement Index
Fidelity Sustainable Target Date

But Mr. Customer do you want us to do the same thing in a managed account and pay us a separate fee...

dahhhhhhhhh

So far, who’s buying this BS ???

Same old CSA marketing vomit being upchucked. Camera & copier story but your here to support other groups ? Thanks for another original idea Marketing. It’s amazing how you all can continue to get promoted and paid more for the same old stuff.

Former marketer at Elevance Health, now aiming to transition into UnitedHealth Group. Eight-plus years in healthcare marketing, with parallel consulting work for Medicare organizations.

A pattern keeps surfacing: a meaningful share of U.S. healthcare marketing roles are being placed in India. This is difficult to reconcile with the reality of the work. These are American companies serving American patients, operating under U.S. regulations, and handling highly sensitive U.S. health data. Yet core marketing execution and channel leadership are increasingly offshore.

Elevance followed the same trajectory.

This is not framed as xenophobia or talent denial. It is a structural contradiction. Healthcare marketing is inseparable from CMS rules, state-specific nuances, cultural context, compliance risk, and real-time coordination with U.S.-based legal, product, and clinical teams. Offshoring these functions optimizes cost while quietly increasing operational and regulatory fragility.

Job reference illustrating the pattern:
Associate Director – Channel Lead – Digital/Social
Requisition: 2339060
Location: Gurgaon, Haryana, India

This reflects a broader corporate strategy shift, not an isolated posting. Whether it is cost arbitrage, shareholder optics, or internal margin engineering, the outcome is the same: American healthcare expertise displaced from American healthcare execution.

Who's the genius that thought this would be a good marketing feature?

anyone think there will be big cuts in marketing in HQ? Anyone hear anything?

Anyone know anything about layoffs happening in the marketing team under Katz now?

It's the top story on insidesas today. They're making commercials for it? There's a dedicated online store, they have pop-up shops around campus.

Why?

Are we ever going to address the elephant in the room? Our marketing su-ks. Get us a new CMO!

I’m genuinely surprised by the rumors of a Talk to Chuck reboot.

IIRC, the original campaign launched 20 years ago as a marketing initiative built on trust, integrity, and Chuck being approachable and aligned with everyday investors.

Hard to see how that message works the same today??

Why is it i can't watch any sporting event without seeing gobs of att product shots. I mean, FFS... the headphones, the endzone cameras, halftime shows, pregame shows, post-game, trophy presentation. There's no end to how much we spend on trash that nobody cares about.

Who really believes that ATT stadium makes us a better company? Maybe if the cowboys didn't su-k, that would be something. But, seriously.. I am so tired of seeing at&t on everything. How many employees do we fire to have our stupid logo on every side of the coaches headset? It doesn't work you id--ts! Our products su-k because you would rather have a stupid stadium than have world class products at a reasonable price.

Why can't we just be the best at voice and data? What have these endless sponsorships ans placements done to make this a better company?

Now we know why marketing won’t give us the PR we ask for. The CMO was focused writing this masterpiece as the end of year message to let our customers know we have gmail. The innovation is off the charts. https://www.businesswire.com/news/home/20251230219645/en/Avaya-Chooses-Gemini-Enterprise-and-Google-Workspace-for-AI-Driven-Collaboration-and-Next-Gen-Workplace-Productivity

The marketing function has become a factory for titles, acronyms, and unaccountable “strategy” that fails the only test that matters: measurable impact on claims, utilization, and outcomes. Too much work is optimized for decks, meetings, and vanity metrics—and not nearly enough is grounded in basic insurance fluency, network reality, or results you can defend in the data.

The org is so aggressively matrixed that responsibility evaporates. People “own” a narrow slice of a slice of a business, yet can’t clearly explain what they own, what the product actually is, what the acronyms mean, or how members are supposed to find in-network care. When ownership is that diluted, execution becomes guesswork and accountability becomes optional.

Meanwhile, member outreach is a chaotic pile-on. Digital sends emails. Marketing sends emails. MDLIVE sends emails. Express Scripts sends emails. There’s no single orchestrator, no shared plan, and no one accountable for the member experience end-to-end—just overlapping blasts and conflicting messages. Cigna doesn’t have a marketing organization; it has a fragmented broadcast system optimized for internal theater, not results.

How is Brady still in charge of marketing with these silly commercials?? Embarrassing.

Shout out to our WONDERFUL CEO and marketing teams FAILURE to get merchandise/stock into our COR retail stores! YES YES! Direct fill you say, but I am customer I need it now! You know it is Christmas! So what’s your problem ! You scream here in Texas about sale sale sale but yet YOU failed the stock holders and your front line employees! Hope you feel good about yourselves!

The emperor's new clothes? Nope. The emperor's new car. Enough with the hype already when it comes to EVs amongst other things. Needs and wants. And fools. A fool and his money are soon parted? Nope. They are "always" parted. Depreciation for the sake of newness is a wonderful investment? I have a dime to sell you for a dollar. Why the weird look? It's a very special dime. It is a new dime. Now where did I put that 5 dollar bill. It's a special one. I will sell it to you for a thousand dollars. Not everyone can afford that. That makes you special. Oh look! I have a one hundred dollar bill. It's a very special one!

Rumor has it there is a significant Marketing "reorganization"

Spending money on rebranding and Happy Gilmore? How about focusing on supporting your front line sales teams trying to bring in business to keep the company growing. We need real tools and sales support instead of spending millions on fluff that will never see the return on the investment. Fix the basics. Learn to block and tackle. It’s business marketing 101.

After the earnings call - you could see this coming- heard from some marketing folks that that theyre getting let go

Marketing teams working under their respective geos will be absorbed into WW E-Commerce on January 1st. Many are concerned with redundancy and eventual reduction in workforce. Not much else has been provided aside from this being a global change but layoffs seem probable by end of fiscal year.

Joe IBM and his gang have pushed the outsiders fully out the way of the leaders team so he can continue his takeover of marketing. Sandy Oh-No is either helping plot his succession to CMO or is too busy with her AI characters to even notice the empire building going on. Sad to see things falling a part due to incompetence and egos winning over good leadership but has happened to many teams and this week to ours. Why do they keep moving functions under someone who not done anything and still thinks he works at big blue?.

Healthcare marketers love to talk about the “Four Ps” — Product, Price, Place, Promotion — as if patients were shoppers and hospitals were department stores. It’s a neat framework, but it conveniently ignores the one thing most responsible for Americans’ suffering: the system itself.

Nowhere in the glossy brochures or strategic plans will you hear about the forces that actually make people sick, broke, and broken. Not the staggering prices set by hospital monopolies, the insurance denials that delay care, or the dr-g costs that rival mortgage payments. Not the administrative maze that swallows billions while offering little in the way of better outcomes.

Marketing can tell you where to get care, but not why care is so hard to afford. It can promise convenience, but not accountability. It can craft messages about “patient experience,” but never about why the experience so often ends in medical debt.

The problem isn’t that healthcare marketing is shallow — it’s that the system it serves is. Until we confront the perverse incentives that reward treating illness over preventing it, or profit over public health, no amount of branding will fix what’s fundamentally broken.

Americans don’t need better healthcare marketing.
They need a healthcare system that doesn’t need marketing at all.

It took me here.(below)

Can someone explain to the mgmt this iz bizarre…

Any mktg people here?

https://www.unitedhealthgroup.com/careers/en/work-at-optum.html?src=UNS-767676&utm_source=digitalremedy.com&utm_medium=display&utm_campaign=Enterprise&utm_content=niche_site&utm_term==paid&gad_source=

Do you think there will be layoffs due to different marketing groups merging and/or consolidating?

This is not the first time Target has failed. Had they learned their lesson after failing to launch in Canada they would not be in this mess. They believe they can tell consumers what that need and want and that’s just not how it works. Value is such a subjective thing and Walmart and Costco have successfully tapped into this. I remember when I started 4 years ago and barely shopped at Target as a consumer because I was on a tight budget. Once I got my employee discount I figured it was worth it. I stuck to groceries and avoided the stuff I didn’t need. I told my senior director that Target may be off putting to people on a budget and maybe that should do a fun marketing campaign making fun of overspending and that you could grocery shopping on a budget. His response: we have teams that look into marketing and for me to essentially stay in my lane. This is why Target is failing. Leaders think they know better. I left a year ago and just shake my head at such an avoidable situation.

Is launching a new commercial. Just saw the “hard work” the team is super excited for on LinkedIn. Tone deaf!

I am about to join wealth management marketing and would like to learn more about it. Can someone provide me insight into how is the work life balance and the bonus range? The HR mentioned that the bonus range is anywhere between 20-45% in marketing.

Shameful waste of marketing $ over past 5 years. Using almost anybody from SNL. We lose Hans but gain Franz. Really??? SNL full circle

Is the marketing department and BET + Complete done ? I don't know what to believe at this point.I have been told that the next round the remaining people in marketing will be let go. I lost a lot of people on the BET+ side to buyouts and layoffs. I am so disappointed. I guess we don't have to worry about BET Awards ever again.

Sounds like there is a major reorganization in the marketing team and the corporate and business levels and multiple members of the marketing teams globally have been given a two weeks notice.

• PwC reportedly laid off its entire internal creative team of around 40 employees, along with some communications staff.
• Internal sources and Reddit posts indicate the firm is outsourcing creative and marketing work, possibly replacing some functions with AI tools.
• PwC had partnered with major ad agency McCann in 2024 and launched a major rebrand earlier in 2025.
• The layoffs suggest PwC is shifting away from in-house creative production toward external or automated solutions.
• Reactions online note that AI-generated marketing materials are nearly indistinguishable from work by professional designers, underscoring the shift’s broader implications.

  https://www.goingconcern.com/layoff-watch-25-pwc-cuts-creative/

Mostly impacted middle management in marketing and engineering. However, some teams are entirely gone and being merged into different units. This has been going on in smaller batches throughout the year, but this is one of the first times leadership kind of addressed it. Coincided with Q3 earnings call, unsure whether c-suite discussed with investors.

Did the launch of the Everyday Solutions cards flop? Why are they pushing hard for associates to sign up for exclusive offers but I don’t see anything exclusive about the offers? They all seem pretty basic and not worth it.

Remember when Verizon’s leadership thought they were smarter than Elon by hiring a marketing executive from Twitter?
Elon had fired her — and guess what? Verizon lost millions of dollars on a failed rebranding and logo.

It started with parts of Tech. Will parts of Operations and Marketing be outsourced? Who knows, maybe even Distribution in certain markets.

If you want to feel sick read the linkedin posts of any marketing or merchandising leader. They congratulate each other for doing their jobs and agencies bootlick using only Target-approved words like "joy!" "More Joy!". The products and stores look like Kmart 2000. Remember when leaders in marketing had creative taste and style? And merchants delivered 'unexpected' in a good way? Not "wow Target is selling Champion for more than TJ Maxx ?" unexpected.